View latest iphone, mobile offers and smartphones at lowest prices

Buy iphone 14 pro, apple products, google phone, samsung and huawei phones

order-delivered

FREE 24-hour delivery

general-money

36-month easy payment plans

gift-box

Exclusive ongoing offers

smile

Purchasing with Smiles points

Shop by brand

icon-carousel-prev
icon-carousel-next

Best Sellers

icon-carousel-next
icon-carousel-prev
Online Exclusive

Own the new Pura 80 Pro or Pura 80 Ultra and enjoy exclusive trade-in offers!

Trade in your old device to get up to AED 500 credit now!

images
icon-carousel-next
icon-carousel-prev

New Launches

Shop the latest smartphones, accessories, laptops, home devices and more.

icon-carousel-next
icon-carousel-prev

Smartphones Accessories

Covers
must-haves-covers-150x104px_tcm313-235161
Screen Protection
must-haves-screen-protection-150x104px_tcm313-235168
Cables & Adapters
must-haves-cables-and-adapters-150x104px_tcm313-235159
Wireless Chargers
must-haves-wireless-chargers-150x104px_tcm313-235175
icon-carousel-next
icon-carousel-prev

Grab the latest offers on Smartphones on e& UAE App.

mobile-app-en-ar-341x372-v2
qr-code-new
SAMSUNG

Galaxy AI is here
Enjoy the power of AI in the most advanced Galaxy S25 series

Buy now
galaxy-s25-seriees-en-mcta-mob
reservecredit
SmartPay offer

Get your latest device with SmartPay instalments over 12, 18 or 24 months.

To avail the offer, buy a postpaid plan now!

BUY NOW
watch-series-10-en-mcta-180x248
APPLE

Buy Apple Watch Series 10
An incredibly powerful chip. A magical way to use Apple Watch without touching the screen.